Most business owners without being told, know the importance of marketing to a business, but many don’t know the importance of free marketing small business.
And those that don’t, will figure it out later after they are looking in the mirror crying to themselves after their business has closed.
Now, after saying all that, I’m not saying that marketing can take the place of sales, or customer service, or engineering, or any of the other necessary facets of a business.
And I’m not saying that marketing can solve all a business’s problems, though it’s close.
But what I am saying is that marketing if used correctly can really jump-start the building of your brand’s trustworthiness while adding a couple of zeros to your bank account.
And who doesn’t like a couple extra of zeros on their bank account?
Smart business owners try to get as much free marketing for their small business as they can.
Free marketing small business is all about being able to add a couple more zeros to your bank account.
The lower you can get your advertising cost while being able to still make a sale, by simple subtraction, adds zeros to your bank account.
Free marketing methods for small business include email marketing, word of mouth marketing, viral marketing, social media marketing, content marketing, Seo marketing, and many more.
Learning how to leverage each of these marketing channels below.
Content Marketing for Small Business
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Content marketing uses blogs, podcasts, video, and social media sites as a vehicle.
Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Viral Marketing for Small Business
Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content.
Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing. The most widespread example in recent times is the creation of moving, surprising or spectacular videos on YouTube, which are then shared on Facebook, Twitter and other channels.
The reason to make use or virality, the ease in spreading and sharing, is however a double-edged sword. We cannot forget that in this type of campaign, a large part of the control falls into the hands of the users, and we risk the message being misinterpreted or parodied. On the other hand, a successful viral campaign can work miracles for your brand’s results.
Social Media Marketing for Small Business
As usual, Wikipedia is a disappointment when trying to define social media marketing. It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.”
Wow, who would’ve thought, right?
I’d like to take a swing at defining social media marketing myself:
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.
Naturally, however, each platform is different. On one, blog content is the master. On another, video dominates. And on another still, pictures win the day.
Here’s the thing: Everyone wants their content to go viral.
But, to do that, the content must be engaging so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.
Otherwise, your social media strategy will fail.
You’ll have no shares, no viral content, and no traffic back to your site.
Word of Mouth Marketing for Small Business
Word-of-mouth advertising (WOM advertising), also called word of mouth marketing, is the process of actively influencing and encouraging organic word of mouth discussion about a brand, organization, resource or event.
To put it most simply, word of mouth marketers and advertisers seek to create something worth talking about and then actively encourage people to talk about it.
As I referenced earlier, people love referrals. They tend to trust the opinions of their friends when making purchasing decisions.
Word of mouth advertising is essentially seeking to kickstart an exponential referral chain that drives continuous traffic, leads, and sales for the brand.
All small businesses should use the free marketing methods above as best as they can.
For some businesses, content marketing may work best, or for other businesses, viral marketing may work best.
Every business is different, with different target markets, and as such the free marketing methods available are as different as the sands on the beach.
Lol, maybe not that much but there is more options for free marketing than ever before, and new ones coming out all the time, it’s time to jump on board, and add some zeros to your bank account!