20 Tips to Master Competitive Product Analysis

How well do you know your enemy? Is enemy a little harch for your delicate sensibilities? How about competitors? The market can be a little dog-eat-dog, so oftentimes its best to at least know what dog you are facing. Competitive product analysis can help you size up...

Marketing Planning Demystified

Public Domain from pixabay “Know thy Enemy”… We’ve all heard this axiom before, either while watching  TV or reading a book. Somewhere in the stew of popular culture, knowing thy enemy has popped up. Market planning is just knowing thy enemy...

Breaking News! What is Social Media- A Paradigm Shift

Public Domain from pixabay There hasn’t been anything that has changed our lives in the last 30 years more than social media, except for may the Internet or Iphone. This is no small feat. But according to statistics people spend more than 2 hours and 24 minutes...

Types of Advertising Demystified

Public Domain from pixabay There many ways to advertise your business nowadays. Advertising has become easier than ever. You just need to know where to look. Well, you’ve come to the right place. Small businesses looking to grow their revenue through advertising...

Target Market Demystified

Public Domain from pixabay   Every business has a market. You just have to find it. Why is finding the target market for a business so important? Its because it allows you to focus all of your energy and resources towards the best possible direction for success. A...

10 Important Facts About the Right Marketing Mix

Public Domain from pixabay What makes a business successful? This question has baffled and perplexed many soon to be entrepreneurs for centuries. Some are lucky, things just worked out in the long run. Other entrepreneurs weren’t so lucky, they were never able...