Marketing Planning Demystified

Public Domain from pixabay “Know thy Enemy”… We’ve all heard this axiom before, either while watching  TV or reading a book. Somewhere in the stew of popular culture, knowing thy enemy has popped up. Market planning is just knowing thy enemy...

Breaking News! What is Social Media- A Paradigm Shift

Public Domain from pixabay There hasn’t been anything that has changed our lives in the last 30 years more than social media, except for may the Internet or Iphone. This is no small feat. But according to statistics people spend more than 2 hours and 24 minutes...

Types of Advertising Demystified

Public Domain from pixabay There many ways to advertise your business nowadays. Advertising has become easier than ever. You just need to know where to look. Well, you’ve come to the right place. Small businesses looking to grow their revenue through advertising...

10 Tips to Master Business Goals

Business goals are like air to most businesses. It keeps them focused and on the path. It’s so easy to get distracted in this hyper-competitive go-go world. That’s why it’s even more important to have business goals that keep you from falling off the...

P&L Statement Demystified

Public Domain from pixabay Profit Loss Statements have become like the Lebron James of financial statements. As soon as it came into the financial league, it has been crowned King. But the thing is, it may be well deserved. The P&L statement is vital not just for...