70 Email Marketing Stats Every Marketer Should Know

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts—especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1...

A Vital New Marketing Metric: The Network Value of a Customer

New research is underscoring the influence of social networks in marketing. Researchers at Telenor, a mobile phone carrier in Scandanavia, developed a map of social connections based on calling patterns between subscribers to analyze the adoption of the iPhone since...

Social Networks Influence 74% of Consumers’ Buying Decisions

Share to twitterShare to facebookShare to linkedinShare to Google PlusShare to Email With the holidays just around the corner, spending will increase and many consumers are turning to the Internet for help. According to a study by the digital marketing agency ODM...

Building a Team: How to Overcome the Many Obstacles You will Face

Image Make a Plan You need a clear and measurable goal for what you want to accomplish. Hiring Well Isn’t Enough “If you have more than three priorities, you don’t have any.” — Jim Collins, author of the best-selling management books “Good to Great” and “Built...