7 Ways to Protect Your Business From Disaster

Your business is your baby. When you start and build a small business you put everything into its success — your time, talent and financial resources. With that in mind, I’m surprised more entrepreneurs don’t take important steps to protect their businesses in...

70 Email Marketing Stats Every Marketer Should Know

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts—especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1...

A Vital New Marketing Metric: The Network Value of a Customer

New research is underscoring the influence of social networks in marketing. Researchers at Telenor, a mobile phone carrier in Scandanavia, developed a map of social connections based on calling patterns between subscribers to analyze the adoption of the iPhone since...