Use Images on Twitter to Get More ReTweets

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s...

20 Useful Apps to Get the Most Out of Instagram

Instagram, the photo-sharing tool that made headlines as the reason people start blurring their photos during a time of high-definition TVs and 3D movies, has captured the hearts of millions. The fact that it was recently acquired by Facebook for $1billion...

A Vital New Marketing Metric: The Network Value of a Customer

New research is underscoring the influence of social networks in marketing. Researchers at Telenor, a mobile phone carrier in Scandanavia, developed a map of social connections based on calling patterns between subscribers to analyze the adoption of the iPhone since...

The Top Three Examples of Internet Growth Hacking

Last week, I attended the Growth Hackers Conference in San Francisco. The Keynote speaker, Keith Rabois of Khosla Ventures, gave an interesting presentation about Growth vs. Growth Hacking, providing three incredible examples of growth hacking. Here’s my version...

Social Networks Influence 74% of Consumers’ Buying Decisions

Share to twitterShare to facebookShare to linkedinShare to Google PlusShare to Email With the holidays just around the corner, spending will increase and many consumers are turning to the Internet for help. According to a study by the digital marketing agency ODM...

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and...

Building a Team: How to Overcome the Many Obstacles You will Face

Image Make a Plan You need a clear and measurable goal for what you want to accomplish. Hiring Well Isn’t Enough “If you have more than three priorities, you don’t have any.” — Jim Collins, author of the best-selling management books “Good to Great” and “Built...