Knowing how to make Youtube Channel for business is becoming more and more necessary as we enter a post-internet video reality.
Some experts say that soon most internet searches will be through video as much as 82%.
A small business can’t get away with just having a website and calling it a day.
Searchers and Consumers love video, and as any smart small business owner knows, you have to give the people what they want.
This is where Youtube comes in.
Since its introduction in 2005, the video-sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in every industry, of every size to promote their products to prospects and customers.
Its reach is vast and global, as evidenced by the statistics:
1.3 billion people use YouTube.
300 hours of video are uploaded every minute.
5 billion videos are watched every day.
80 percent of people aged 18–49 watch YouTube.
The Youtube video platform continues to host videos for more and more businesses, but it’s not for everyone. Before you decide to include Youtube in your company’s marketing strategy this year, consider a few of the pros and cons.
Video marketing can fit just about any kind of business
YouTube is the second most popular online search engine
Video is considered the most engaging form of content
Keywords are less expensive to target customers vs. Google searches
No control over the type of ads that will run with your content
Limited customization and usability
Just about every type of business can benefit from this channel, including online business, small offline businesses, even freelancers and consultants who offer their services.
The cost to upload a Youtube video is free, but in exchange, you’ll need to accept that your videos will have promotional content included. This could range from ads for your competitor’s products to promotions for products that don’t fit at all with your marketing campaign, such as an ad for PR services during a singing video.
Additionally, if you want to customize your videos and have a page that shows your company’s branding so that it works with your website, you’re out of luck, because Youtube offers very little in the way of customization.
Regardless, the reason so many businesses use YouTube marketing is that it’s so effective. Not only is a way to reach an extremely large audience but it’s also one of the most cost-effective online marketing channels.
Video, by its very nature, engages with the prospect and keeps them watching to find out what happens next—and compels them to take action. In fact, according to a SmallBizTrends study, 70 percent of marketers say videos are responsible for most of their conversions.
In this crowded ad marketplace busy people—which is everyone these days, right?—also appreciate being able to watch advertising, instead of reading it.
YouTube videos are easy to search for by keywords—both on YouTube itself and through Google, its parent company. And related videos appear whenever somebody watches a video—that means you reach your niche audience easily.
Take Michelle Phan, who started uploading make-up tutorials in 2007 is a perfect example of making money with YouTube. She’s had millions of views on her various videos since then and has 8 million subscribers. Her YouTube fame has allowed her to start her own make-up line (valued at $500 million) and create her own YouTube network.
As you can see, if you don’t learn how to use YouTube marketing for your business, you could be missing out.
Here are the steps:
1. Create a Google account (because Google owns YouTube).
- Do not use your personal Google/Gmail account. Create a separate Google account just for your business. That way, people can manage your business YouTube account (or any other Google products) without them accessing your personal emails.
- NOTE: Yes, it’s possible to manage a business YouTube channel with your personal Google account and keep your Gmail private from employees/assistants via permission settings. But I’ve found it much easier to keep things straight in my mind by having a personal Google account as well as a business Google account. Kind of like having a personal checking account as well as a business checking account.
- To create a dedicated Google account for your business, just Google “create a Google account” and follow the link. You’ll see something like this:
- For demonstration purposes today, I’ve created the Google account “firstname.lastname@example.org”.
- If you already have a dedicated Google account for your business, no need to create another. Proceed to step # 2.
2. Create your YouTube channel.
- While logged in to your dedicated Google account for your business, go to YouTube.com. Click on your profile/avatar in the upper right, then select “My Channel” from the drop-down, as shown below:
- You’ll then see this page. Click “Use a business or other name”:
- You’ll then see this page. Enter the name of your business/brand, then click “Create”. Don’t worry, you can change the name of your YouTube channel later if you want. For now, I’m keeping it simple with just “Mark Brinker” rather than the full name of my business, “Mark Brinker & Associates”.
- You’ll then see this page. Click “Customize Channel”:
3. Customize your YouTube channel.
There are 3 things to customize:
- Channel icon (aka “profile image”). The channel icon is typically where your company logo goes. Or if you are the face of your company, then put your headshot there. The recommended dimensions for the image you use for your channel icon are 800 x 800 px.
To upload a channel icon image, hover over the brown channel icon placeholder and click the little pencil icon that appears.
PRO TIP: Use an image for your channel icon that looks good when it’s shrunk down really small, since this is what will appear on a YouTube watch page (just below the video, to the left, next to your YouTube channel name). And remember, the channel icon gets even smaller on mobile a device. To complicate matters further, YouTube does a circle crop of your channel icon on mobile devices, meaning the corners get cut off.
- Channel art. This is the big rectangle area at the top of your YouTube channel. It’s similar to the cover photo (aka “banner image”) you see at the top of Facebook and Twitter pages. Your YouTube channel will function just fine without channel art, but it’s nice to upload a picture to liven things up a bit, instead of just using the plain, boring default image. For branding purposes, try and use an image that represents the image of your company and lets viewers know they’re in the right place. The recommended dimensions for channel art are 2560 x 1440 px.
To upload channel art, click on the blue “Add channel art” button.
PRO TIP: Use a simple image for your channel art because YouTube automatically crops your channel art image on mobile devices. Also, do not obsess over your channel art right now. You can play with it later. Today our goal is to get your YouTube channel up and running, looking respectable, so you can start using it today. If you don’t have a great-looking image at your fingertips, just upload a solid color (or simple color gradient) image for now. That’s good enough to get started.
- About section. Keep it simple. Just a few short paragraphs about who you are and what you do. Make sure to weave in a few keywords to help people find you when they search on YouTube. Also, make sure to list your company website, your company email address and any other ways people can get in touch with you, as shown below:
4. Adding managers to your YouTube channel.
If you want to have one or more assistants help you manage your YouTube channel, here’s how you add them as a manager:
- Click on your profile/avatar in the upper right, then select “Settings” from the drop-down, as shown below:
- You’ll then see this page. Click “add or remove managers”:
- Click the “manage permissions” button:
- On the box that pops up, click the icon in the upper right and add the email addresses of the people you’d like to invite to manage your YouTube channel:
And that’s it.
You can fiddle around with other YouTube settings and customize things further at a later date, if you wish. But right now, your YouTube channel is ready for the street.
I hope you have everything you need to know on how to make Youtube for business soar.
If you have any more questions drop a comment below!