Awwww, free marketing, the holy grail for small businesses.
For most of business history, marketing in its many forms always had a cost.
There were few available options for businesses to obtain free marketing.
But with the advent of the internet, all that changed.
Businesses are now able to receive free marketing for their business.
The Importance of Free Marketing
So what is so important about free marketing anyway?
I call free marketing the holy grail because it allows you to grow your business exponentially, without having to give a major part of that revenue growth to advertisement.
This can make your business a growth machine without much cost to you.
Now I say without much cost because there’s always some cost involved in anything we do.
It may not always be monetary, but can be a cost in the amount of labor, creativity, managerial cost, and at least an opportunity cost.
Which is the cost that we incur when we decide to do one thing over another.
So there is some cost with free marketing, but not monetary.
Plus, with some of our free marketing options, we can receive discounts on marketing channels that are usually paid, enough so it’s effectively free.
Top Forms of Free Marketing
Though she is actually nice. Lol
Content marketing is all about creating content such as blog posts, videos, PDFs, Slides, or Infographics that help increase the knowledge of your target audience.
It’s not about just putting as much stuff out there, hoping that something hooks.
People in the early days of the internet like the early 2000s thought of content marketing as a numbers game.
Post as many crappy posts as you could, create as many crappy backlinks, and you’ll be good.
Well, that doesn’t work anymore, Bucko.
Google is much smarter, and they wanted to provide to their searchers the highest quality and most relevant content.
If you can provide that quality content, then you will be blessed with highly profitable free marketing.
If not you will be wasting your time.
The Content Marketing Institute defines content marketing as:
… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Their definition is solid in my opinion. But it could use some clarity.
It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Keep that in mind as we take a look at some of the different types of content marketing.
However. Content marketing doesn’t have to be all boring and serious.
It can be fun, things like memes, funny videos, or funny gifs can also count as content marketing.
Email Marketing- Email Marketing can be free or be paid.
It all depends on your goals and how well you want to achieve them.
When say your goals, I mean your marketing goals, like how many people are you trying to reach?
Well, we’ll do you want to reach them?
How often do you want to reach them? And in what manner?
These are questions that are answered differently spending on the free or paid email software that you use.
Generally, as with most things, if something costs, there usually is a reason.
There isn’t any better way to say it, paid email marketing tends to work better than free email marketing software.
Paid versions have better deliverability rates, offer drip campaigns that make your outreach more effective.
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.
In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes.
MailChimp offers a free email marketing plan for beginners.
When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
As your audience continues to grow, our pricing plans also scale alongside your needs.
Plus, we empower you with lots of good recommendations (and fun tips!) about how to act on data from your contacts so you can send emails that people actually read.
Word of Mouth Marketing- Word of Mouth Marketing is another form of marketing that is very effective.
It can really help boost the long term viability of your business.
Consumers are people, and people are social animals.
It’s hardwired in our DNA.
And as such, we tend to make decisions that the rest of our social group has verified.
Word of Mouth Marketing is just a fancy term for the tendency for human beings to trust that advice of other human beings.
But this is not something that should be taken lightly.
And if utilized correctly, it can have a major impact on your business.
Free marketing can change your business in more ways than one.
We live in a golden age for businesses.
No longer are we stuck behind gatekeepers like during the Industrial Age, who controlled the means of communication.
We live in the age that anyone with a computer and a mouse. Can’t forget the mouse. Lol
They can market their business like never before. And for Free.
Don’t be left behind!