How likely is your crowdfunding campaign to succeed?

The simple answer is that it depends on the project, the platform being used and other factors related to the specifics of the campaign. While the media is full of extraordinary stories of success, the reality is that many if not most crowdfunding campaigns do not...

7 Tips to Create Video Ads that Move Customers to Action

By now you should know: if content is king, video content is the undeniable emperor of the marketing world, ruling over brands’ strategic approach with stunning, short visual creations. The advent of video on social platforms like Facebook and Instagram videos allowed...

12 Awesome Conversion Rate Optimization Case Studies

There’s a lot of hype around Conversion Rate Optimization (CRO) and you’re probably wondering if it’s real. Well, you’re in luck. We’re going to share 12 real CRO case studies with fascinating results that may sound too good to be true, but are. The best part of...