Feb 15, 2020 | Business, Customer Relationships
Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as of 2015),...
Feb 10, 2020 | Business, Marketing
Even the most knowledgeable content marketing professionals won’t look you in the eye and tell you content is king. If they should try, ask them what kingdom it actually reigns over. Whatever comes out of their mouth next will be bullshit. No wait. That’s not nice....
Feb 7, 2020 | Business, Marketing
Content marketing versus copywriting: aren’t we talking about the same thing? It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to...
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