A Vital New Marketing Metric: The Network Value of a Customer

Jan 29, 2020 | Marketing

New research is underscoring the influence of social networks in marketing. Researchers at Telenor, a mobile phone carrier in Scandanavia, developed a map of social connections based on calling patterns between subscribers to analyze the adoption of the iPhone since...

The Top Three Examples of Internet Growth Hacking

Jan 28, 2020 | Business, Growth

Last week, I attended the Growth Hackers Conference in San Francisco. The Keynote speaker, Keith Rabois of Khosla Ventures, gave an interesting presentation about Growth vs. Growth Hacking, providing three incredible examples of growth hacking. Here’s my version...

Social Networks Influence 74% of Consumers’ Buying Decisions

Jan 27, 2020 | Marketing

Share to twitterShare to facebookShare to linkedinShare to Google PlusShare to Email With the holidays just around the corner, spending will increase and many consumers are turning to the Internet for help. According to a study by the digital marketing agency ODM...