Marketing to Millennials: A New Approach

Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as of 2015),...

7 Ways to Protect Your Business From Disaster

Your business is your baby. When you start and build a small business you put everything into its success — your time, talent and financial resources. With that in mind, I’m surprised more entrepreneurs don’t take important steps to protect their businesses in...

70 Email Marketing Stats Every Marketer Should Know

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts—especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1...